David Holly

Hi I'm David

Digital Product Designer

Bringing Industrial Design Precision to create User-Centred Digital Products. Take a look at my resume and explore my projects below. All projects were prototyped, presented and designed on Figma.

I’m ready to bring my experience and add value to new opportunities!


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Scroll down to see Projects

Peppermint OT

Brief: "Design and build an Occupational Therapy website. Support Coordinators will use it to review my suitability to their clients and contact me for appointments."

Peppermint OT website design by David Holly, focused on enhancing occupational therapy services and user experience in Melbourne Visit Site

Peppermint OT

Brief: "Design and build an Occupational Therapy website. Support Coordinators will use it to review my suitability to their clients and contact me for appointments."

Roles: UX Researcher, Graphic / UI / UX Designer, Web Developer

"David’s design research helped understand Support Coordinators, resulting in positive feedback about the brand and building strong professional connections." - Becky, Owner

HAiLO

Brief: How might we leverage road crash statistics and multi-agent AI-based web applications to enhance road safety and inform policy making?

David Holly’s GovHack 2024 project, showcasing innovative design solutions using government data for public benefit Visit Project

HAiLO

Brief: How might we leverage road crash statistics and multi-agent AI-based web applications to enhance road safety and inform policy making?

Roles: UX Researcher, UI / UX Designer

Key Design Features:

  • Research: The team analysed crash data and external factors like wildlife, traffic signals, and holidays while consulting policymakers for insights. This combined approach ensured a thorough understanding of road safety challenges and solutions.
  • Design:HAiLO, an AI-powered map tool, was tested for seamless adoption by officials. Its user-friendly interface integrates diverse datasets, providing clear and actionable recommendations to address road safety challenges effectively.
  • Outcomes: HAiLO features an intuitive, informative interface that enhances data visualisation for officials. It supports campaigns and infrastructure changes with evidence-based insights, laying the foundation for scalable AI solutions in public safety.

"Congratulations to the team for their incredible work! One thing that stood out to all the judges was the strong adherence to the criteria and the simple yet highly informative user interface - Ashwin, Dept of Transport and Planning

The United Project

Brief: We don't make enough use of our current landing page. We need a redesign to meet our fundraising goals for 2025." - Please Note: Unsolicited Redesign

The United Project

Brief: We don't make enough use of our current landing page. We need a redesign to meet our fundraising goals for 2025." Please Note: Redesign submitted as part of application

Roles: UX Researcher, UI / UX Designer

Key Design Features:

  • Research: Spot testing showed users thought landing page navigation was unclear and lacked obvious ways to get involved. Secondary research and competitor analysis showed branded donation pages can raise 6x more.
  • Design: Information Architecture audit helped reduce nav bar icons and informed including a Shop section on page. High-fidelity prototypes tested imagery and color to improve navigation on the page, strengthen brand identity and create a clearer donation message.
  • Outcomes: A/B Testing revealed users enjoyed the 'clean', responsive update. A clearer understanding of the mission and the concept of a donation goal connected users to get involved.

Empower Autism

Brief: "We need to redesign our current landing page to help users interact with our site."

Empower Autism

Brief: "We need to redesign our current landing page to help users interact with our site."

Roles: UX Researcher, UI / UX Designer

Key Design Features:

  • Research: Interviews showed mobile users didn't trust the landing page which they felt was out of date. A competitive analysis was performed to identify best practices in landing page design. Card sorting process highlighted inconsistent Information Architecture.
  • Design: Wireframes visualised concepts to ensure logical flow. Clearer headings and increased CTAs to improve navigation. Used more appropriate imagery without text overlays to improve clarity and trust.
  • Outcomes: Users related more to the landing page and were more likely to interact with the site as a whole.

Medical Pantry

Brief: "Our goals are to expand operations by hiring more staff and moving to a larger warehouse. We're updating our website to boost donor and patron support.

Case Study 4: Medical Pantry

Medical Pantry

Brief: "Our goals are to expand operations by hiring more staff, reducing volunteer reliance, and moving to a larger warehouse. We're updating our website to boost donor and patron support.

Roles: UX Researcher, UI / UX Designer, UX Writing

Project Update: Currently Wireframing. Check back soon!

National Trust Victoria

Brief: "Using our research insights, design a mobile-friendly, visually engaging page for Rippon Lea Estate visitors"

Case Study 5: National Trust Vic

National Trust Victoria

Brief: "Using our research insights, design a mobile-friendly, visually engaging page for Rippon Lea Estate visitors"

Roles: Graphic / UI / UX Designer, UX Writing / Content Management Strategy

Project Update: Currently Usability Testing. Check back soon!